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Date: 8th May 2008
Title: Evocative enhances Californian network and services with Transmode installation 

Californian network and services company Evocative has improved its network and quality of services following an installation of equipment from Transmode, a leading provider of optical networking solutions.

Evocative provides co-location and managed services across the state, and provides fiber-to-the premises (FTTx) services in the city of Emeryville, California, in which it is based. The company also has access rights to dark fiber from its Emeryville Data Center to San Francisco, Santa Clara and into
San Jose.

The installation of the Transmode TS-Series was made after Evocative customers had requested access to specific providers as well as lower-cost bandwidth. The TS-Series is a flexible and scalable C/DWDM platform supporting multi-protocol Transponders and Muxponders. Using Intelligent WDM (iWDM) technology, the TS-Series provides network operators and enterprises with a true plug-and-play experience, greatly reducing network and service turn up times, cost and complexity.

"We planned to use separate wavelengths for traffic from different carriers, as well as point-to-point circuits between our headquarters and the other lit facilities," said Patrick Rigney, Evocative's CEO/CTO. He first learned about Transmode and the potential of its WDM solutions when it was recommended to him during a discussion with the North American Network Operators Group (NANOG).

“This installation has created a whole new line of business for us, because we can now provide either our own bandwidth product to our FTTx customers, or offer them dedicated 1G and 10G links to carriers of their choice,” Rigney added. “Carrying multiple circuits as lambdas on the link allows us save significantly on local loop charges, so the redundancy and capacity of our own product has gone up considerably, while cost has gone down.”

“Transmode is pleased to be the key supplier and adviser for Evocative’s expansion in the Californian marketplace,” said Johan Hammarström, Regional Sales Director North America. “This growth is validation of both Evocative’s business model and of Transmode as their optical networking supplier. With our dedicated North American team and our characteristic consultative sales approach we are in a very strong position to meet the needs of growing US and Canadian communications companies.”

About Evocative
Evocative was founded in 1996 with the simple purpose of making websites work better by placing the landscape of complex, disparate Internet technologies within the grasp of almost any business. Since then, Evocative has served hundreds of clients of all sizes with demanding requirements for real-world, mission-critical applications. Evocative's focus on strong engineering skills supported by sensible discipline and process allows us to help customers create stable, lasting foundations for their businesses. For additional information about Evocative, please visit www.evocative.com

About Transmode
Transmode is a leading provider of optical networking solutions for transport of data, voice and video traffic, based on WDM-technology (Wavelength Division Multiplexing).

Our customer base consists of more than 200 network operators, service providers, large enterprises and public institutions across Europe, the Americas and Asia.

Transmode’s comprehensive product portfolio and strong global organization enable our customers to cost efficiently grow the capacity and to improve service level of their regional, metro and metro access networks, without compromising on functionality. For additional information about Transmode, please visit http://www.transmode.com


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